Connect with us

Hi, what are you looking for?

News

Xbox team isn’t interested in arguing with Playstation’s on social media

Xbox and Playstation logos

When it comes to throwing shade over social media, head of Xbox Phil Spencer and his Xbox social media team aren’t about that life. Evidence of Spencer’s calm, collected, deliberately unconfrontational demeanor can be seen as far back as November, when Spencer celebrated the Xbox Series X’s launch as the biggest in Xbox history; in response to a question about whether the Xbox Series X|S was outselling its rival, the Playstation 5, Spencer both declined to comment and promised he wouldn’t make such comparisons.

“I think the people who want to pit us against Sony based on who sold the most consoles lose the context of what gaming is about today,” Spencer said. “There are 3 billion people who play games on the planet today, but maybe [only] 200 million households that have a video game console. In a way, the console space is becoming a smaller and smaller percentage of the overall gaming pie.”

Apparently, Spencer’s congenial attitude has rubbed off on the Xbox social media team as well, as the Xbox team isn’t interested in arguing with Playstation’s on social media. Steven Monterastelli, Associate Director of Data & Insights with Xbox shares Spencer’s view on a cordial approach to the company’s social media approach

“We have fans that have both consoles and we need to respect that,” Monterastelli said during a Socialbakers webinar. “We’re not here to say ‘Xbox is better than the competitor.’ Twitter has always been a high paced, real time platform driven by culture and community. Leaning into this and creating content based on shared insights has been key to sustaining mass interest for Xbox.”

Xbox team isn't interested in arguing with Playstation's on social media

Can’t we all just get along?

Monterastelli went on to explain that, especially in time of a pandemic, fans are looking for inspiriting messages when they visit Xbox social media — not negative ones or ones which disparage competitors.

RELATED:  The Last of Us Part II leakers identified by Sony

“People are coming to social because they want to engage with the brands they love,” Monterastelli continued. “They’re looking for brands to amplify their shared values. Because of the pandemic, there are new feelings and emotions that haven’t been present in prior years. Being aware of that is key to staying credible and authentic. That’s been the insight we’ve gained. We need to be the fans. We need to show the fans that we understand them.”

Do you agree with Monterastelli’s implication that we should be united as gamers, especially during a time where the coronavirus pandemic has so drastically altered our everyday life? Is it better that the Xbox team isn’t interested in arguing with Playstation’s on social media, or should friendly bickering be part of the rivalry between competing companies and video game consoles? Tell us what you think in the comments.

Written By

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Trending Games

News

Ben Franklin once said, “But in this world nothing can be said to be certain, except death and taxes and the latest installment of...

News

The proposed $68.7 billion Microsoft/Activision Blizzard merger may be under fire at the moment, with Sony saying the exclusivity of such franchises as Call...

Guides

Ororo Munroe AKA Storm is one of the X-Men’s most battle-seasoned (or should that be battle-weathered?) members and among the most powerful mutants on...

Subscribe to our Newsletter

Want the latest gaming news, guides, musings and cosplay delivered straight to your mailbox? Sign up for the Retbit newsletter and let us keep you connected.

More from Retbit

News

Gamers who were lucky enough to cop a Playstation 5 not long after the next-gen system’s release also had the good fortune to become...

News

Halo: The Master Chief Collection microtransactions could be implemented soon, according to the game’s developer 343 Studios in a recent Halo Waypoint blogpost. The...

Guides

Forza Horizon 5 Tour is a co-op multiplayer mode where you and a team of five other players compete against AI drivatars in three...

News

Playground Games rolled out an update on February 1st for Forza Horizon 5 and among the usual online game mode bug fixes, previously created...