Connect with us

Hi, what are you looking for?

News

Xbox Game Pass subscribers spend 30% more time playing games and spend 20% more on gaming in general

Microsoft has been putting plenty of stock into its Xbox Game Pass as of late and the decision to do so seems more and more like the right one as each new announcement revolving around the video game subscription service is made.

Not only did Xbox head Phil Spencer recently confirm that the Microsoft/ZeniMax merger would see Bethesda games become Xbox Game Pass exclusives, but made it clear that the company is looking to acquire even more video game studios for its flagship service.

More auspicious news for the Xbox Game Pass, which just recently boasted a subscriber count of 18 million in the last Microsoft earnings report is that the gamers who comprise the membership are more devoted to and active with the service and the Xbox platform in general. According to Microsoft’s Sarah Bond, “Game Pass subscribers spend 20% more time playing games, play 30% more games, [and] play 40% more genres.”

Microsoft/Xbox

Bond went on to make a comparison between Xbox Game Pass and Netflix, the former of which has been likened to a “Netflix for Xbox gamers”-type service and how the Game Pass might actually have an advantage over the highly successful content platform and television/movies streaming service. “When you subscribe to a channel that enables you to watch a video, like Netflix, that’s kind of the end of the monetization cycle that you have with that piece of content,” Bond added in the interview with Forbes. “In gaming it’s the opposite: there are items that you can buy in the game, there are extensions you can buy, there’s a next franchise you can purchase, there are other genres that you can leap to.”

RELATED:  Predator: Hunting Grounds' ESRB rating warns of blood, gore, partial nudity and 'skinned corpses with exposed butts'

Bond also reiterated the purpose of Xbox Game Pass and what the main intent was to Xbox Game Pass subscribers: bringing content that might not have otherwise been available to the billions of gamers across the world.

“There are 200 million people who buy a console, and there are 3 billion people who play games,” Bond said. “Today, a lot of those people don’t have the option to play many of these amazing experiences and iconic games that you see. When you really look at what we’re doing with Game Pass is we’re making that possible by linking that to subscription, and putting our streaming into subscription. We’re able to make the economics of all that work.”

Are you impressed with how much more Xbox Game Pass subscribers are involved with Microsoft’s monthly subscription service? Are you an Xbox Game Pass subscriber yourself or do you plan to be one in the future? Sound off in the comments.


Written By

Ninja Gaiden was my rite of passage at an early age. After finally beating that game (and narrowly dodging carpal tunnel) I decided to write about my gaming exploits. These days I enjoy roguelikes and anything Pokemon but I'll always dust off Super Mario RPG, Donkey Kong Country and StarFox 64 from time to time to bask in their glory.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Trending Games

Videos

After a couple of delays, the game’s former director resigning and even a number of “unfounded” leaks, 343 Industries dropped a new Halo Infinite...

News

Xbox announced that a Perfect Dark reboot was in development back in December 2020 courtesy of Santa Monica-based studio The Initiative, a brand-new internal...

PC

There is no bigger property in movies at the moment than Marvel. The Marvel Cinematic Universe has spawned multiple films that have broken $1...

Subscribe to our Newsletter

Want the latest gaming news, guides, musings and cosplay delivered straight to your mailbox? Sign up for the Retbit newsletter and let us keep you connected.

More from Retbit

Videos

After a couple of delays, the game’s former director resigning and even a number of “unfounded” leaks, 343 Industries dropped a new Halo Infinite...

News

Gorilla Arm us if you’ve heard this one before, but Cyberpunk 2077 is getting delayed. This time around, it’s the next-gen Cyberpunk 2077 upgrade...

News

After being accidentally leaked on the Microsoft Store, the official Halo Infinite release date and PC requirements are finally here — the flagship title...

News

Alongside Halo Infinite and Starfield, Playground Games’ Forza Horizon 5 was another big-name game announced at the Xbox and Bethesda Showcase at E3 2021....