Connect with us

Hi, what are you looking for?


Xbox Game Pass may explore cheaper options to serve a wider audience

Xbox Game Pass has become more and more integral to Microsoft’s gaming business plan since its inception in 2017, with the video game subscription service boasting over 18 million subscribers as of January as well as the news that Game Pass subscribers spent 30% more time playing games and spent 20% more on games in general back in March.

Although the service is already an equitable deal at a price point of $9.99, including all Xbox Game Studios games at launch and library access to over 100 other games, Xbox Corporate Vice President and Gaming Engineering boss Elizabeth Hamren said that Xbox Game pass may explore cheaper options to serve a wider audience in the future.

“We need to innovate to bring our games and services to more people around the world. And we’re investigating how to introduce new subscription offerings for Xbox Game Pass,” Hamren said in a video presentation to the media and shareholders.

“The point is that we’re being creative and dynamic in thinking about how to deliver the joy and community of gaming to everyone on the planet across devices, geographies, and financial realities.”


Hamren reiterated that Game Pass subscribers spent more time playing games and spent more on gaming in general. “We’re doing all this because Game Pass works. It works for consumers, and it works for publishers. With Game Pass, players spend 20 percent more time playing games. They play 30 percent more genres and play 40 percent more games overall, including games outside their Game Pass subscription.”

RELATED:  Fortnite's no building mode may become permanent, datamine reveals

Further enticement for Xbox Game Pass subscriptions lies in the wake of the Microsoft acquisition of ZeniMax, with Xbox head Phil Spencer mentioning that Bethesda games would be exclusive to platforms where Game Pass exists in the future.

Are you currently subscribed to Xbox Game Pass? Does the fact that Xbox Game Pass may explore cheaper options to serve a wider audience interest you or would it potentially make you purchase a Game Pass subscription where you wouldn’t have in the past? We’re interested to see what the potentially different tiers of Xbox Game Pass could offer ourselves.

Written By

Ninja Gaiden was my rite of passage at an early age. After finally beating that game (and narrowly dodging carpal tunnel) I decided to write about my gaming exploits. These days I enjoy roguelikes and anything Pokemon but I'll always dust off Super Mario RPG, Donkey Kong Country and StarFox 64 from time to time to bask in their glory.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Trending Games


Embracer Group, the Swedish video game and media group and parent company of such subsidiaries as THQ Nordic, Saber Interactive, Crystal Dynamics, Eidos Montreal,...


Cyberpunk 2077 has its fair share of celebrity involvement, with Keanu Reeves portraying major character Johnny Silverhand, Idris Elba playing tortured ex-special agent Solomon...


It has been seven years since the release of the last Star Fox game. a divisive entry in the franchise called Star Fox Zero...

Subscribe to our Newsletter

Want the latest gaming news, guides, musings and cosplay delivered straight to your mailbox? Sign up for the Retbit newsletter and let us keep you connected.

More from Retbit


It’s not easy to pick up Halo Infinite multiplayer and become a Spartan-slaying killionaire from the jump. The PVP in Halo Infinite has a...


The latest in the ongoing and seemingly never-ending Xbox/Activision Blizzard deal dispute has taken another small step in favor of Microsoft, with the Japan...


Deep Rock Galactic, an indie co-op shooter which features bad-ass space dwarves shooting up hordes of enormous insects in procedurally generated caves might have...


Atomic Heart, a first-person-shooter developed by Mundfish which takes place in an alternate history version of the Soviet Union, has only been out for...