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Video game gifts and gaming subscriptions are what kids want most for Christmas this year, says US survey


Santa’s sleigh might be a little easier to pack without as many toys to stuff in his bags full of gifts in 2023; that’s because video game related gifts and more specifically, gaming subscriptions are what kids what most for Christmas this year, according to an Ipsos poll conducted with 501 children aged 10-17 in conjunction with the Entertainment Software Association (ESA).

The survey of what kids want most for Christmas this year found that 72% of respondents plan to request video game gifts for Christmas, beating out money/gift cards (70%), clothes/accessories (66%), electronics/tech items (62%), physical toys and games (38%), tickets and experiences (32%), arts and crafts (28%) and books (26%).

Those in the video game-related gift category specifically plan to ask for gaming subscriptions, ahead of consoles (38%), game gear/accessories (32%), in-game currency (29%) and physical video games (22%).

The Ipsos survey also questioned a sample of 500 adults aged 18-65, with 32% of the respondents claiming they planned to buy video game gifts for themselves or others; these same respondents also said they’d spend on average $485 on video game-related gifts for the 2023 holiday season.

“More than 212 million Americans play video games regularly, so it comes as no surprise that games are at the top of this year’s wish lists,” said ESA president Stan Pierre-Louis.

“Whether a family is getting a new console, updating their controllers and headsets or adding to their library with new games and expansion packs, we know video games are a great tool for families to play together and connect during the holiday season and beyond.”

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Are you surprised that video game gifts and gaming subscriptions are what kids want most for Christmas this year? Will you be buying video game-related gifts this year for Christmas? Let us know in the comments.

Written By

Ninja Gaiden was my rite of passage at an early age. After finally beating that game (and narrowly dodging carpal tunnel) I decided to write about my gaming exploits. These days I enjoy roguelikes and anything Pokemon but I'll always dust off Super Mario RPG, Donkey Kong Country and StarFox 64 from time to time to bask in their glory.

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