Next generation Xbox consoles Series X and Series S were made available for pre-purchase a few weeks ago on September 22nd, with reports that both sold out within hours.
While there has been no quantifiable data or official numbers yet provided by Microsoft concerning the pre-purchase sellouts, GM of Xbox Games Marketing Aaron Greenberg asserts that the numbers were record-breaking.
“All of our retailers digitally told us that we broke every record for like, everything, within seconds,” Greenberg said during part of the Game Pink Live stream, an event which raised money for the National Breast Cancer Foundation in an effort to aid women and families affected by breast cancer and raised over $30,000. “And many of them struggled just to keep their websites up. Like, of any pre-order they’ve ever done for any product.”
Greenberg went on to compare the pre-order sellout timeframe with the launch of previous console, the Xbox One. “And I remember the Xbox One launch and I think it was close to a week before the pre-orders were gone, and now they’re gone in seconds. So, it’s fun! We’re going to work hard to make as many as we can in the meantime.”
The official Xbox Twitter account previously issued a statement thanking Xbox users for the “record-breaking demand” for the Xbox Series X and S on the day the pre-purchases were made available. Microsoft promises to have more stock available by the system’s official launch on November 10th.
We are humbled by the record-breaking demand for Xbox Series X and S. Huge thanks to everyone for the excitement. 🙏
If you weren't successful today be sure to sign up with retailers for updates, and expect more consoles to be available on November 10. 💚
— Xbox (@Xbox) September 22, 2020
What do you think of the Xbox Series X and Series S preorders breaking records? Can the record-breaking numbers be attributed to the coronavirus pandemic? Tell us what you think in the comments.
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